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Case studies: Successful online communities built through sweepstakes

Jerard Alonzo Profile Picture

the author

Renzo A.

Date Post

Feb 22, 2024

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The online gaming world is dynamic and evolving quickly. We are witnessing the growth of many new sweepstakes casinos fueled by innovation. Platforms like Funrize casino, Fortune Coins, and Funzpoints are gaining popularity and pioneering the new age of sweepstakes and social casinos.

These platforms stand out from traditional online casinos and use new concepts to revolutionize players’ engagement with their favorite casino games. Sweepstakes or social casinos are online gambling sites that have a social component.

Players can use virtual coins to play their favorite online casino games while getting the opportunity to earn real money. The platforms offer sweeps coins players use to play games and get real rewards. Let’s see how Funrize, Fortune Coins, and Funzpoints were able to build their communities.

Case study 1: Funrize

From the beginning, Funrize was all about change, with player preferences and technology at the center. Funrize quickly realized the need to integrate new digital technologies and the overall user experience.

Not only has the platform adopted the latest gaming software for improving game design, but they’ve also created a user-friendly and accessible website. The platform was constantly driven to stay ahead of the curve in terms of the latest graphics, provide seamless gameplay,  and give users robust security measures for data protection.

Another reason why Funrize appealed to so many people is the social gaming element and looking to connect players while giving an interactive experience. It has introduced many features that boost engagement and foster community growth, including things like:

  • Social media integration
  • Multiplayer games
  • Chat tools

A brand new environment

The Funrize Social casino isn’t just a gaming platform. At its core, this social hub allows players, strangers, and friends to compete on a shared platform. Every feature on the platform emphasizes social gaming and building a community where communication and interaction reward players rather than isolation.

Gaming mechanisms

Funrize achieved great success with this approach and touched a note with modern gamers looking for competition and connection. Funrize offers a regular playing mode, tournament mode, and promotional mode.

In the tournament mode, all players can join tournaments using virtual coins and win real money prizes. On the other hand, the promotional mode lets players participate by staking Promotional Entries to earn real cash prizes.

Rewards, bonuses, & conversion

Funrize is a straightforward platform that’s simple to use and navigate. All new users can get up to 125,000 bonus tournament coins without entering codes or meeting special conditions. Players must register, complete their profiles, and verify emails and phone numbers to get all the sweepstakes bonuses.

Players can also get daily and weekly rewards for coins. Most importantly, Funrize has a quick and straightforward reward conversion system that allows players to redeem their winnings using gift cards or wire transfers. Redemptions are quick and easy, and you don’t have to wait for weeks until your winnings are available.

Case study 2: Fortune Coins

One of the best social casinos that is currently available is Fortune Coins. The platform even says it’s the number one social casino in North America, which is close to the truth. Even though it doesn’t have as many games or a wide range of games available as other casinos, it does everything else perfectly.

The key elements of such great success include generous welcome offers, fantastic customer service, user-friendly design, and a great mobile experience.

Refer a friend promo

Fortune Coins has a unique referral program called the “Refer a friend” bonus, allowing players to refer the platform to others through social media. Every time someone makes a first purchase through a referral, they get a bonus. But at the same time, friends will also get bonuses when they make a payment, so everyone wins!

Furthermore, players can get bonuses like 360,000 Gold Coins and 1,000 no-deposit bonus, which allows everyone to get a great first start. Players can also get daily mystery boxes with various rewards.  All the benefits of Fortune Coins are embedded in their exclusive bonus offers.

Players get tremendous value from their bonuses and can earn big rewards they can later withdraw from their accounts. The withdrawal process is pretty quick, and it can last up to 72 hours in the worst cases.

Living customer service & rich experience

Fortune Coins casino has over 200 casino games with an amazing number of quality slot games. At the same time, there are 33 unique games you can only find here, they also offer fish games, bingo games, and online poker and that’s enough to keep players entertained and coming back for more.

Customer service is available 24/7, and you can always contact them to get additional information about rules, mechanics, rewards, or any issues you might be having. Fortune Coins even has many streaming partners, and they share regular streams on social media that can help players learn about games, strategies, and bonuses.

There are also constant challenges where players compete and get rewards on a weekly or monthly basis.

Case study 3: Funzpoints

One of the known sweepstakes casino in North America is Funzpoints casinos because of its many promotions, bonuses, and slot games. By meticulously combining premium play and free play, Funzpoints grew a large and loyal following of players looking for rewarding and entertaining casino games. Funzpoints casino has two different modes players can select when playing games:

  1. Standard mode: in this mode, players use game credits earned by spinning the “Funzwheel.” The wheel can be spun every three hours, and each spin gives a random number of game credits.
  2. Premium mode: in this mode, players earn “Funzpoints” or game credits by sending email requests to Wiipla Limited. Users then receive 1,000 free credits in their regular accounts with an additional 500 premium points in the premium account.

Players can earn Funzpoints in different ways, including winning games, playing tournaments, sign-up bonuses, etc. Only these coins can be used for playing games and winning real rewards. The payouts offer a wide range of options, and they are pretty quick.

Players can also bun Funzpoints, but they don’t have to. The packages range from 500 coins and up to 20,000.

A number of useful incentives

Funzponts stands out because constant incentives allow players to earn Funzpoints through FunzWheel, daily tickets, emails, or jackpots. New players can also get 250 free sweeps by completing their profiles.

The platform is simple and looks like a Facebook game, where players earn rewards without thinking about requirements or wagering conditions. Furthermore, Funzpoints has a vivid social media presence on Facebook, where players can participate in giveaways, tournaments, bonuses, and jackpot rewards.

Comparative analysis

Even though these three platforms are separate casinos, they’re all social and sweepstakes casinos that share certain elements. First, they all allow players to play for free and earn rewards, even though these mechanisms are slightly different.

Funzpoints stands out because it allows you to earn even on the free mode while giving you a premium experience where players don’t pay directly but have to purchase coins if they want to start their journey. Funrize offers solid welcome bonuses and ongoing rewards, but its ongoing promotions and rewards are less significant than Fortune Coins.

However, Funrize shines with its tournaments, competitions, and gamification elements, and that’s what players like about this platform the most. They enjoy competing, sharing experiences, and creating a community that engages them.


Community-building plays a vital role in social sweepstakes casinos. They enhance social interaction that enhances gaming experiences and connects players. A strong community encourages participation and makes players want to participate in events, share experiences, and discuss important issues.

These platforms utilized similar but innovative social and community features that connect players and help them immerse themselves while enjoying their favorite games. We can only expect to see new similar platforms and additional innovative solutions from these three websites in the future.

Jerard Alonzo Profile Picture

The Author

Jerard Alonzo Profile Picture

Renzo A.

the author

Renzo is one of the newest additions to the crew. With a extensive background in data gathering and with valuable insights on casinos, he's your go to person for questions about the iGaming industry. He's worked hard to develop his skill for discovering trends as well as crafting well put together reviews. In his spare time, Renzo is a crypto enthusiast/trader who like to explore the exciting and endless possibilities of blockchain technology.

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