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Unraveling the marketing strategies of sweepstakes casinos: A closer look

Jerard Alonzo Profile Picture

the author

Renzo A.

Date Post

Nov 16, 2023

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Have you ever stopped to think about how Stake.US, Funzpoints, and Wow Vegas… attract new players? We didn’t think so. If players were analyzing marketing instead of playing games, none of these casinos would have been very successful.

But that’s why we’re here. In today’s article, we want to take a break from enjoying online sweepstakes casinos and take a look at how they acquire, engage, delight, and convert players.

These are the marketing tricks of the best sweepstakes casinos unraveled.

Planning for marketing success

Professional marketers strategize with a few key factors in mind. The two most important among them are – target audience and competition. Let’s talk about why they are critical.

Audience targeting

Every product and service has its audience. However, when it comes to sweepstakes casinos, it’s not only about the demographics – the players’ age, location, background, and lifestyle. To target them with the right message, you must know their favorite games and playing habits.

The largest casinos have millions of players, so they must cater to different types of customers. They do so by collecting and analyzing data and using that input to create detailed player personas. This approach allows them to tailor highly targeted marketing campaigns for each segment.

Competition analysis

The goal of every marketing strategy is to beat the competition. That’s easier to do when you know who you’re up against. For that reason, successful casinos conduct competitor searches and monitor their every move. Acquired knowledge gives them the upper hand and competitive edge.

Sweepstakes marketing strategies

Sweepstakes casinos use many techniques for converting the right type of player, some more effective than others. Based on our research, the following strategies work like a charm:

Bonus offers & promotions

Players love online casino bonuses. The element of random luck is what keeps online sweepstakes games exciting and unpredictable. The benefits of this marketing strategy are limitless – it works incredibly as a key selling point and a conversion tool, and it gives players a reason to come back.

Some of the most popular sweepstakes casino bonus offers and promotions are:

  • Welcome offers
  • No-deposit bonuses
  • First-purchase bonus
  • Free spins
  • Daily logins
  • Referral bonuses

By rule, sweepstakes shouldn’t be allowed to offer deposit bonuses since they require players to pay to access games. That’s why most of these promos are no-deposit bonuses.

Social media marketing

Social media channels like Facebook, Instagram, and X have much to offer to sweepstake casinos and their players. They are perfect for raising brand awareness using several different techniques. For example, casinos with big budgets often attract social media followers with targeted ads.

However, social media channels are also great for organic marketing. In addition to paid ads, many casinos post clickable content, throw contests, offer exclusive promotions, and interact with their followers. It’s a phenomenal tactic for boosting engagement and gathering useful feedback.

Email marketing

In business, email marketing is mostly used for customer retention and retargeting. It’s a valuable tool for sweepstakes casinos, as well. Via email, you can make a newcomer feel welcome and an old player cherished. It’s an excellent channel for personalized promos and recommendations.

Influencer marketing

Influencer marketing is a relatively new but highly successful way of reaching new audiences. It involves collaborating with a social media influencer – a person with a huge following on social media, YouTube, Twitch, etc. It can be anyone from a niche podcaster to a big-time celebrity.

There are many different ways to leverage influencer marketing. A social media star could recommend you to their audience for a one-off compensation. You can also build a long-term partnership with an influencer, have them review your games, and share news about your casino.

Search engine optimization

SEO (Search Engine Optimization) is a keyword-based marketing strategy that helps you build online visibility. Every time someone searches for a new sweepstakes casino or game, your website could appear at the top of the search engine results – driving new visitors directly to your casino.

Over the last decade, SEO has been considered essential to every marketing strategy. It’s a long game that requires a lot of time and investment but comes with immeasurable benefits. If you decide to do SEO, we recommend hiring a professional marketing agency to help you.

Pay-per-click (PPC)

Pay-per-click is a marketing technique that puts your brand name on reputable sites, where it can be seen by millions of visitors every day. As the name suggests, you pay for clicks on your ad – every time someone comes to your casino following a link, you compensate the host.

Google ads

Halfway between SEO and PPC are Google Ads – a marketing technique that puts your paid ad where SEO cannot. Technically, Google Ads work on a pay-per-click basis, too, but with one crucial difference: this advertising strategy involves the most visited domain on the internet – Google.

Content marketing

It’s a less-known fact that sweepstakes casinos could benefit from content marketing, the same as any other business in the online realm. Content is always king and is relevant in every industry, including this one. Naturally, it, too, relies on spot-on audience targeting and player profiling.

Depending on your ideal player persona’s pastime affinities, you can create a content marketing plan that includes blog articles, YouTube live streams, podcasts with sweep cash online casino reviews, etc. There are many formats to choose from, so you need to know your target audience well.


Most casinos don’t have the time and capital to invest in a comprehensive marketing strategy that includes all these techniques. The good news is that each of them individually lowers customer acquisition costs, increases customer retention rate, and boosts a casino’s ROI.

Having that in mind, you see how discovering the right combination of marketing tactics could set you ahead of the competition and make you the players’ favorite sweepstakes spot.

Jerard Alonzo Profile Picture

The Author

Jerard Alonzo Profile Picture

Renzo A.

the author

Renzo is one of the newest additions to the crew. With a extensive background in data gathering and with valuable insights on casinos, he's your go to person for questions about the iGaming industry. He's worked hard to develop his skill for discovering trends as well as crafting well put together reviews. In his spare time, Renzo is a crypto enthusiast/trader who like to explore the exciting and endless possibilities of blockchain technology.

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