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Social media and sweepstakes casinos

Jerard Villena Author Profile Picture

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Jerard V.

Date Post

Nov 30, 2023

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Utilizing the power of social media

True it is – sweepstakes casinos have taken the world by storm in the last few years. These unique platforms have been slowly but surely taking away traditional online casinos’ market share as they allow players to enjoy the excitement of gambling games from the comfort of their homes but without necessarily investing.

Although the thrilling sweepstakes casino games play a pivotal role in the rise of sweepstakes casinos, they also partly have social media to thank for their success. These platforms have been leveraging social media websites to promote their games, award loyal players, and organize tournaments.

Today, we’ll examine the role of social media in sweepstakes casino marketing, dive deeper into various promotion types, and discuss the benefits such forms of marketing have on players. We’ll also provide you with tips related to promotion participation and show you how to stay up-to-date.

Social media marketing of sweepstakes casinos

In an age where friendships are forged online and most of our communication relies on computers and smartphones, social media plays a crucial role in marketing all kinds of products and services. Sweepstakes casinos are no exception, and platforms that have recognized the power of these websites have unlocked massive potential.

In essence, the benefits of social media websites boil down to the following three significant aspects:

  1. Attracting new users – With a combined user base of a few billion people, a few well-known social media websites present a massive opportunity to gain players. Here, sweepstakes casinos can cast a wide net and reach thousands of new players with targeted advertising to people already interested in casino games or gambling.
  2. Keeping the existing player base engaged – Social media websites create a community where players can communicate and interact. Forums, groups, chatrooms, and casino pages can add to the feeling of belonging to a community, and sweepstakes casinos can communicate with their players in real-time.
  3. Promoting events and special offers – As the updates are instant and people are connected almost 24/7, social media websites are one of the best channels for spreading the word about bonuses, custom events, special promotions, and tournaments. They’re also great for showcasing new content or games.

A wide variety of social media promotions

Now that we know that promotions are a large chunk of the appeal, let’s dive deeper into the various ones sweepstakes casinos are offering on social media websites:

  • Bonuses – Apart from the sweepstakes casino no deposit bonus typical for most sweepstakes casinos and excellent at alluring new users, these websites also promote deposit match bonuses that often increase sales.
  • Free spins – Besides a few bonus types, sweepstakes platforms regularly advertise free spins when promoting fresh sweepstake online slot games or reminding players to log in.
  • Tournaments – Contests and events like tournaments play on the competitiveness of various players, increasing player engagement and driving sales up.
  • Special events – Whether it’s a unique and limited no-deposit bonus, a new game launching, or a holiday-themed and time-limited bonus, special events are a significant part of social media promotions.

Various user benefits

Social media websites don’t benefit only the sweepstakes casinos. Instead, players can also improve their gaming experience by regularly following casino pages, participating in events, and enjoying various benefits.

  • Top up your account – Apart from getting free coins from the welcome bonus, users can boost their accounts through free sweep coins, spins, and promotions on social media websites without spending a dime.
  • Learn about new games – Following your favorite sweepstakes casino on social media pages is an excellent way to stay up-to-date with the latest games, learn how to play them, and obtain game-specific credits.
  • Join tournaments and other contests – Contests and special events often require sharing info about the casino’s events, which brings new players. Therefore, casinos reward participation and sharing, and players can also win tremendous rewards at these tournaments.
  • Refer friends for extra bonuses – Although often buried on the sweepstakes casino’s website, information about referral programs is regularly posted on social media, as these casinos are constantly looking for new players. You can learn about and utilize these programs to boost your bankroll.

Successful sweepstakes casino promotions

There’s a reason why some casinos are incredibly popular with the gaming community. Although game variety and quality play a pivotal role, successful social media promotions deserve far more credit for the success of these platforms.

For example,’s 250 million gold coins and 25,000 sweep coin raffle promotion massively boosts the casino’s player engagement. It’s impacting social media sharing by using tickets and giving away enormous prizes. The sweepstakes casino is also live-streaming winner draws on social media platforms.

Similarly, High 5 casino’s One Million Diamond Race uses hashtag marketing. This viral promotion increases social media shares, attracts new players, plays on the competitiveness of existing players, and increases their engagement with the platform.

Tips for sweepstakes casino social media promos

Sweepstakes casino promotions on social media websites are especially beneficial for free-to-play users, who often make up a majority of players on sweepstakes platforms. Therefore, we’ve also included a few tips for utilizing these promotions.

  1. Find the pages – Although most casinos will mention information about their active social media pages on their website, you might need to find these pages yourself.
  2. Follow the casino – Add the casinos, join their social media groups and chatrooms, and follow the pages to stay up-to-date with the promotions.
  3. Turn on notifications – Since many promotions are time-limited, turning notifications on for specific sweepstakes casinos is highly advisable to be notified as soon as they post.
  4. Spread the word – Many sweepstakes casinos will reward you with extra coins and free spins if you share their pages on your social media profile, as it helps them attract new players.
  5. Participate in tournaments – Such events offer tremendous prizes to top players, and if you’re feeling competitive, you should join these contests to test your skills and win massive rewards.
  6. Refer your friends – As they’re always after new users, sweepstakes casinos will reward you and the person you bring to the casino if they’ve used your link or referral code.


Social media promotions play a significant role in the success of sweepstakes casinos, as they help casino platforms attract new users, keep the existing ones engaged, and promote new games, special events, and tournaments.

They also benefit users, allowing players to top up their accounts, learn about new sweepstakes casinos, and participate in various contests.


Jerard Villena Author Profile Picture

The Author

Jerard Villena Author Profile Picture

Jerard V.

Content Writer

the author

Meet Jerard, an experienced content creator, and an all-things tech guy. He's here to help guide you through the landscape of sweepstakes casinos, one review at a time. Jerard’s passion for producing high-quality content that’s useful to the readers is always his top priority. Being a lifelong gamer has given him the skill to quickly distinguish what games in a casino's library are good or bad, to ultimately give you the best recommendations. Aside from work, Jerard loves traveling around his home country, the Philippines. A country composed of thousands of islands and with a very diverse culture where there’s always something new to learn or explore.

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