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The role of social influencers in promoting and streaming sweepstakes casinos

Jerard Villena Author Profile Picture

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Jerard V.

Date Post

Mar 30, 2024

An influencer sitting infront of a pink roulette wheel


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Many sweepstakes casinos run online ads to reach target demographics and boost conversion rates. However, that requires written permission, proof of legal gaming activities (e.g., a license from a reputable regulating body), and evidence of responsible gaming policies. It’s no problem for legitimate casinos, but they must invest considerable money to ensure their ads yield the desired results.

That’s where influencer marketing comes into play. Besides being more affordable, it can provide significantly better results, which is why sweepstakes casinos increasingly collaborate with social influencers.

Dive into the booming world of influencer marketing for sweepstakes casinos and discover how social influencers attract avid players, supercharging engagement and conversion rates.

The role of social influencers in sweepstakes casinos

Social influencers have a unique power to engage people and compel them to try specific products or services. They forge meaningful relationships with followers and build trust. Those personal connections are the primary reasons people rely on their recommendations, deeming them more authentic than brand-generated promotion.

That makes social influencers perfect collaborators for sweepstakes casinos. Sweepstakes platforms can leverage their reach and engagement tactics to attract a broader audience and boost visibility. They only need to find those with matching demographics and values aligning with their casino brand.

New sweepstakes casinos typically collaborate with nano or micro social influencers because of their niche audiences. Established platforms often partner with macro or mega (celebrity) influencers to reach more players.

Either way, they enjoy targeted promotion for building trust and credibility, driving more website traffic, and enlarging their user base.

Influencer marketing strategies in sweepstakes casinos

Social influencers use diverse techniques and content types to promote sweepstakes casinos. Here are some of their marketing strategies:

  • Relatable endorsements – The most straightforward way influencers promote sweepstakes casinos involves regular posts recommending the platforms. Besides textual content, they share relevant images (e.g., gameplay and landing page screenshots) and record videos highlighting the offers, lobby, and features. The key lies in personal experiences. Casinos share that same content, but influencers’ authentic storytelling wins more clicks and conversions.
  • Giveaways – Sweepstakes casinos often organize giveaways and promote them on social media. However, passing the baton to their partner influencers raises awareness and ensures higher participation.
  • Live streams – Sharing real-time gameplay with followers enables social influencers to captivate potential players, enticing them to try their luck on featured sweepstakes platforms. It makes them part of the action, building a sense of community.
  • Game challenges – Challenging interested players in various casino-style games and streaming the gameplay is another high-performing influencer marketing strategy. Game challenges are typically part of tournaments where many influencers donate the winnings to charity. Besides helping them increase followers, they attract more participants and boost casino signups.
  • Interactive quizzes and polls – Social media polls and quizzes are fun, regardless of the industry or niche. Besides being share-worthy and having the potential to go viral, they help sweepstakes casinos collect feedback. The questions can include favorite game types, titles, developers, and anything else casinos can use to improve the user experience and attract more players.
  • Q&A sessions – AMA (Ask Me Anything) streams are all the rage on social media. Influencers often host them to discuss specific topics, giving real-time answers to their followers’ questions in the comments. These interactive posts are ideal for sharing information about sweepstakes casinos, including how to register, play, and withdraw the winnings. They’re also opportunities to share personal experiences and explain the legalities.
  • Sneak peeks into games – Another excellent influencer marketing strategy is sharing an exclusive peek into upcoming games or a first-hand look into newly released titles. The short videos engage viewers, compelling them to join fellow sweepstakes casino enthusiasts.

These influencer promotions have a massive impact on player engagement. The latest statistics confirm that, so let’s explore them.

Impact of influencer promotions on player engagement

Social influencers know what resonates with their audience. They understand how to capture their attention with relevant, entertaining content. That makes their endorsements more engaging than brand-created posts.

For instance, Chumba casino influencer promotions have helped the platform gain 17 million visits as of January 2024. Most of its social media traffic comes from Facebook (89.25%), where its influencer videos have hundreds of thousands of views and hundreds of comments from active players.

Another fantastic example is WOW Vegas. It has 10.8 million visits as of January 2024, predominantly from Facebook (86.13%). Besides daily competitions, its posts promote frequently added new games and developers and have hundreds of comments from active players.

Although other engagement metrics are unavailable, these and other sweepstakes casinos’ continual traffic growth and low bounce rates indicate excellent player response to promotions, influencer or otherwise.

Ethical considerations in influencer marketing

Many people, primarily the impressionable youth, see their favorite social media influencers as role models. That’s why ethical marketing is critical.

Influencers should be utterly transparent, disclosing the potential risks of online gambling. Sweepstakes casinos may not require deposits, but players can purchase extra coins to continue the gameplay. Explaining to their followers that casino-style games aren’t risk-free and don’t guarantee results is paramount.

Influencers should use their influence to promote responsible gaming instead of focusing on financial gain. Exaggerating and embellishing the truth can mislead the audience. It isn’t ethical and can ruin any sweepstakes casino’s reputation.

Real-world examples of successful influencer promotions

The WOW Vegas and Paris Hilton collaboration is the most recent example of a successful influencer promotion. WOW Vegas has teamed up with the famous socialite in a strategic rebranding move to raise the bar of social gaming and entertainment and engage more players. Prizes from Paris is the first of undoubtedly many promotions.

The casino’s new ambassador has shared the announcement with over 26 million Instagram followers, 824,000+ of whom have played the video. Its YouTube counterpart on the casino’s channel has garnered 2.6 million views.

Another recent example is the one-year Chumba and Ryan Seacrest partnership. The casino has shared many promotional videos featuring the Hollywood TV host and producer, amassing 655,000+ views on Facebook.

Chumba’s team-up is only one of many VGW (Virtual Gaming Worlds) influencer promotions. Its Global Poker brand’s Celebrity Challenge has assembled Michael Phelps, DJ Khaled, Paul George, and many other A-list stars, each donating the winnings to charity.

Final words

Influencers attract experienced players and introduce the sweepstakes concept to new demographics, engaging fans who haven’t considered it before.

Moreover, their creative storytelling retains players, making them part of the thrilling narrative. Sharing stories that build excitement makes them ideal sweepstakes casino ambassadors.

Jerard Villena Author Profile Picture

The Author

Jerard Villena Author Profile Picture

Jerard V.

Content Writer

the author

Meet Jerard, an experienced content creator, and an all-things tech guy. He's here to help guide you through the landscape of sweepstakes casinos, one review at a time. Jerard’s passion for producing high-quality content that’s useful to the readers is always his top priority. Being a lifelong gamer has given him the skill to quickly distinguish what games in a casino's library are good or bad, to ultimately give you the best recommendations. Aside from work, Jerard loves traveling around his home country, the Philippines. A country composed of thousands of islands and with a very diverse culture where there’s always something new to learn or explore.

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