SweepCasinos Content Manager: Jerard Villena

Jerard is the guy who didn’t exactly set out to be our content mastermind – but ended up being one anyway. While his original, more modest intentions were to contribute and research, he pretty quickly found himself pulling a lot more strings. Now he’s the one who directs everything content-wise: from preparing briefs, to proofreading, to hands-on work like optimizing pages. As they say, humble people make the best leaders.

Meet Jerard, the man who suddenly became our content captain.

Facebook square icon. Instagram square icon. Github square icon. LinkedIn square icon.
Jerard's circle headshot

Technically, they call me the content manager. In reality? I’m the guy who herds deadlines, translates vague ideas into actual briefs, and patiently explains for the 12th time what Sweepstakes Coins are. Of course, I also proofread like my life depends on it. I make 100% sure that our content is accurate, makes sense, and was written by a human being. And that you are not promised a unicorn when all you get is a sad little login bonus.

Jerard Villena

Content Manager for SweepCasinos

🔍 What makes Jerard our content weapon?

He is our final filter.

Once something goes live, it’ll have passed the offical “Jerard test”.

He can spot an odd sentence structure from a mile away.

And just by looking at it, he will fix it.

He knows how to give feedback.

Without crushing our writers’ (or the doc’s) souls or motivation.

He’s a nifty juggler of briefs, edits, uploads, Slack chaos.

Yet he catches typos we all missed.

📚 A quick download on Jerard

Before Jerard started shaprening his digital pencil for us, he spent four years as a VA, jumping between projects, soaking up skills, and saying yes to just about anything that would teach him something new.

He didn’t come from a typical editorial background – he just kept learning, improving, and quietly becoming the person we can’t imagine running the content team without.

🎮 He was always a gamer (and still is)

Jerard grew up playing games – online, offline, alone, and with his siblings. This practical experience with all types of gameplay has given him a strong sense of what gamers, from all walks of life, actually care about. And that’s a big part of why his content hits the right notes.

🎯 His areas of specialty

If you were to ask Jerard where his strengths lie, he would tell you:

  • 📝 Content strategy & editing
  • 🎰 Sweepstakes casino reviews
  • 🔍 Research & fact-checking
  • đź§­ Content guidance & team direction

🎧 What Jerard does off the clock

When he’s not managing content chaos, you can probably find Jerard:

  • Gaming
  • Traveling
  • Hanging out with his two dogs
  • Building mechanical keyboards
  • Diving deep into some random knowledge-filled rabbit hole

Quick questions, honest answers.
Here’s Jerard, unfiltered.

đź’­ What is one thing most people don’t know about writing about the sweeps casino niche?

“It’s not just about bonuses or reviews. It’s about building trust. You have `something like five seconds to make the reader feel like you’re not wasting their time. If you don’t, they bounce – and so does your credibility.”

🧠 What’s the one thing you always fix first in a messy draft?

“Tone, every time. You can nail the grammar and structure, but if it doesn’t sound natural or in our voice – clear, helpful, with just the right amount of sass – it won’t land. If it feels robotic or too generic, it gets rewritten.”

✏️ Briefs: love them or hate them?

“Love them! If I wrote the brief, I already know how the piece should flow. And if I didn’t write it, you’ll probably find comments in the margins within five minutes.”

🕹️ Last game that really made an impression on you?”

Hades, from Supergiant Games. It’s fast, polished, and tells a story without dragging its feet. That’s basically what I want content to do – keep a user hooked while delivering something meaningful.”

Jerard’s little bookshelf

Game of Thrones book cover

Martin, George R.R., A Game of Thrones.

“I like stories that trust the reader to keep up. This one is packed with strategy, complex characters, and tough decisions. It takes time to read, but it is a classic that you will always remember.”

Rich dad poor dad book coverKiyosaki, Robert T. Rich Dad Poor Dad.

“This book has made me rethink my approach to money – simple but useful. I recommend it if you want a clearer perspective on saving, investing, and long-term thinking.”

Dear America: Notes of an Undocumented Citizen book coverVargas, Jose Antonio. Dear America: Notes of an Undocumented Citizen.

“A solid, honest read. It gives you a glimpse into a life most people don’t think much about. No drama, it’s just a real experience, and very well written.”

The Mountain Is You book coverWest, Brianna. The Mountain Is You.

“Some good reminders here about not getting stuck in your own head. It’s very practical and not fluffy in the slightest, which I appreciated (but makes it harder to read).”

I thought It Was Just Me book cover

Brown, Brenne. I thought It Was Just Me.

“Very easy-to-read and unexpectedly helpful. Talks about the stuff people usually avoid, but in a way that actually makes sense.”

Jerard’s top tip

If the bonus looks confusing, it probably is.

Not all promotions are worth your time – especially those that sound like a math problem. If you’re sitting there trying to decipher how many coins you need to play before you can redeem, or what “double multiplier on 5x daily streaks” means… skip it. A good bonus should be easy to understand in less than 10 seconds. If it takes more than one spin, it’s not a reward – it’s a trap wrapped in fine print.

Meet xQc: Jerard´s favorite influencer

An image of xQc, a famous streamer.

Félix Lengyel, better known as xQc, is a popular Twitch streamer and former professional Overwatch player. His gambling history became a major topic of discussion in 2021, when he openly streamed his online gambling activities to his large audience.

xQc engaged in high-stakes gambling sessions, primarily focusing on online slots, which drew considerable attention and criticism from both fans and the broader streaming community. Although he has since stopped gambling, he has given his viewers a lot of advice about gambling and what sites or games are safe to play with your money. He also encourages his viewers to only gamble what they can afford to lose.

How Jerard stays up-to-date

Here are a few ways Jerard is keeping his finger on the pulse of the industry.

An image of Gambling News logo.

Gambling News

The portal covers the global gambling industry and provides in-depth analysis, news and interviews with key players.

read more btn-arrow
An image of Gambling Insider logo with transparent background.

Gambling Insider

Underscoring its credibility as a trusted source for industry developments, Gambling Insider is widely recognized and cited by industry professionals.

read more btn-arrow

IGB

Coverage ranges from regulatory changes and technological advances to market trends and financial reports.

read more btn-arrow