Jovan is the quiet one with loud ideas. He doesn’t chase headlines or use five words when two are enough. If we need someone to explain a confusing bonus, craft a review that actually helps players make a decision, or just make a long paragraph less painful, we know exactly who to ask.
I write about games, bonuses, and redemption systems – the parts that players tend to care about first. My goal is to keep things clear and direct, without turning every sentence into a preachy lecture. If something feels overly complicado, I’ll break it down. If it takes too long to get to the point, I start over. Good content doesn’t need extra layers, just the right one.
Jovan Ilic
Content Writer for SweepCasinos
No long, unnecessary intros. No empty promises. Just useful information delivered in a friendly voice.
Jovan doesn’t just cover what’s on the page – he finds where the gaps are.
Reviews, how-tos, bonus breakdowns, and the occasional Slack message that made the team laugh.
If a section feels slow, confusing, or unnecessary, he’ll make a nice little trim.
Jovan studied Business English and has been writing content for over 10 years. He’s covered everything from product explainers to platform reviews – and somewhere along the famous way, he developed a healthy hatred for vague claims and long paragraphs. He writes with a structure-first mindset and a healthy respect for the reader’s time.
He doesn’t take the slogan at face value. If something sounds too sweet, he digs deeper. He signs in, pokes around the menus, checks the terms, and looks for the part they hoped you wouldn’t notice. Sometimes he even makes a spreadsheet-not because he loves them, but because it’s the only way to see how the math really works.
Here’s where his focus usually goes:
He’s not big on small talk, but here’s what takes up space on Jovan’s calendar when he’s not at work:
💭 What made you start writing about sweepstakes casinos?
A Twitch rabbit hole. I clicked on a stream, ended up with eight tabs open, and started fact-checking things no one had asked me to. A week later, I wrote my first guide just to get it out of my system. Still writing.
🧠 What’s the first thing you change in your own draft?
The lines that sound like they’re trying to win an award. If it reads like it wants applause, it’s out.
📌 How do you know when a piece is finished?
Once I stop finding things that bother me. When I go back and edit just one word, I let it live.
💸 Biggest red flag in a casino promotion?
If the fine print has its own fine print, close the tab.
✏️ Favorite type of guide to write?
Redemption walkthroughs. No room for fluff, no place to hide vague language – just tell people how it works and move on.
Orwell, G. (1945). Animal Farm. Harper Collins, 2009.
This is still the best example of how to say something serious without sounding serious.
Tzu, S. (5th century BC). The Art of War.
All about war techniques. Useful for meetings, designs, and platform comparisons.
Kawasaki, G. (2012). APE, How to Publish a Book.
Clear, direct, and mercifully metaphor-free.
Brunson, D. (2002). Super System.
A dip into poker strategy, but also a reminder that confidence works better when you’ve done your homework.
Tal, M. (1976). The Life and Games of Mikhail Tal. Everyman Chess, 1992.
Thoughtful chaos, but in a pleasant way. Lots of quiet genius between the lines.
If a site feels clunky, if a promo sounds off, if the process of redeeming coins is giving you a headache – that’s your answer. You don’t need a red flag. Mild annoyance is usually enough. Trust your first reaction, then double-check. It’s smarter than going through the motions just because you’re “already signed up.
“Daniel Negreanu is one of my favorite poker players of all time. He is a loudmouth at the table and very entertaining to watch. The man never stops yapping. But underneath that silly personality is a brilliant mastermind. What’s so fascinating about him is his ability to read his opponents’ poker hands just by looking at them. Needless to say, he’s one of the best poker players on the planet, with a net worth in the millions.”
He doesn’t follow trends, but if something keeps popping up in three tabs and a Slack thread, he’ll look into it. That’s usually where he starts: