Different roles, same focus: bringing clarity to a messy space.
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Simon’s the engine room. If the site runs fast and works smoothly, he’s why. He’s the one connecting tools, fixing things no one noticed were broken, and quietly questioning every extra click a user has to make. He’s been on computers since floppy disks were a thing — and hasn’t stopped optimizing since.
Backend workflows, site performance, automation, structure
“Most things don’t need more features. They need fewer steps.”
Climbing, poker, cooking, or discovering a better way to do something by accident
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Johan’s the one who keeps things steady. He handles the deals, the strategy, and the parts of the business most people avoid because they involve reading five tabs of terms in a row. If there’s a smoother way to run something, he’ll find it — quietly, and probably before you’ve even noticed the problem.
Affiliate operations, deal-making, practical strategy, keeping projects sane
“If a deal needs chasing, it’s not a deal — it’s a drain.”
Tennis, long dinners, and books that don’t have happy endings
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Joanna oversees everything that goes live on SweepCasinos — from the first draft to the final fact-check. She manages our content team, reviews every piece for accuracy and clarity, and builds the systems that keep our editorial standards high and our workflow (mostly) sane.
Content strategy, editorial quality control, research processes, team coordination
“Always dig. Then dig deeper. Then double-check the shovel.”
Books, jazz, peppermint tea, and the occasional philosophical debate with her dogs
We didn’t set out to build a business. We were just a group of friends who kept running into the same problems.
We’d all worked in and around the industry — content, partnerships, design — and over time, the same complaints kept coming up:
We’d compare notes, swap screenshots, and send each other links with messages like “Is this even legal?” or “Why does this site have four types of coins?”
Eventually, we figured if no one else was going to fix it, we might as well try.
So we pulled together our skills — one of us built the site, one worked out the business side, and one started writing guides that actually made sense. From there, SweepCasinos took shape.
This page exists because SweepCasinos isn’t just about reviews — it’s about doing things right. Our small team cares deeply about fairness, clarity, and helping you and other players make informed choices. For more on who we are, how we work, and why we care, check out our About Us page.
Contact us with any questions, feedback or business proposals.
