Review accuracy, responsible gambling messaging, data compliance — all go through her.
Joanna runs the content side of SweepCasinos — planning, editing, fact-checking, and keeping our publishing process from turning into a pile of open tabs and missed deadlines. She works across everything: managing freelancers, reviewing drafts, building systems that scale, and making sure what we publish is actually helpful.
With a background in journalism, law, and philosophy, she’s wired to ask hard questions and has a strong dislike for vague answers.
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In this space, facts age fast and fine print doesn’t stay still. The hardest part isn’t finding accurate info — it’s knowing when it stopped being true.
Joanna
Founder of SweepCasinos
Works closely with the dev and design team to make sure words and UX never contradict each other.
Custom templates, fact-checking checklists, internal review trackers, and update logs.
Sources must be vetted. Language must be clear. Claims must be true — or gone.
Review accuracy, responsible gambling messaging, data compliance — all go through her.
Long-form guides that explain complex systems clearly
Platform reviews grounded in tested experience, not promo copy
Bonus terms and redemption policy breakdowns
Responsible gambling copy that’s readable and legally sound
Compliance-focused content with transparent sourcing
Updating evergreen content as platforms shift or rebrand
Editing for clarity, accuracy, and player-first tone
Most overused phrase in drafts?
“Intuitive user experience.” (Usually followed by a login form that breaks.)
Best compliment a reader could give?
“I finally understood what that meant.”
What content trend needs to go?
“Pretending personality is a substitute for accuracy.”
How do you know a sentence works?
“If you don’t have to explain it, defend it, or reread it — it’s good.”
Nozick, Robert – Anarchy, State, and Utopia
“A dense read, but an important reminder that even ideal systems come with trade-offs — especially when someone else is writing the rules.”
Ross, Alex – The Rest Is Noise
“Chaos, structure, invention — through the lens of 20th-century music.”
Hawkins, Tony – Around Ireland With a Fridge
“Proof that strange ideas can make great stories — and also: never underestimate commitment to a bit.”
Always follow the cross-check method.
“Don’t rely on one source — cross-check everything. Compare bonus terms, redemption rules, and real user experiences across casino sites, reviews, Reddit threads, app stores, and social media. The more angles you check, the clearer the full picture gets.”
