Johan knows procurement inside out, but these days his sights are set on affiliate growth. As founder of Point North Media Ltd he brings sharp negotiating instincts to the fast-paced world of performance marketing. He’s the one we call when we need smarter deals, cleaner funnels, or just someone to cut through the noise.
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It’s never just about traffic or numbers. The real value comes from building trust between partners, platforms, and players. If the product isn’t solid, the rest doesn’t matter.
Johan Herlin
Founder of SweepCasinos
He can zoom out, zoom in, and somehow catch the one thing everyone missed.
Between teams. Between partners. Between what we want and what actually works.
Timing matters. Whether it’s a project, a person, or a partner he reads the room before moving the needle.
Keeps the tone constructive, the egos intact, and the projects moving.
If you were to ask Jerard where his strengths lie, he would tell you:
He’s on the tennis court, chasing serves and clearing his head.
He’s around a table with good food and even better company.
He’s unplugged but fully present.
Because for Johan, quality time isn’t just a work thing. It’s a life thing.
🧊 Most used phrase in a meeting?
“There’s no cow on the ice.”
🛏️ Your secret talent?
“I can change sheets fast. Exquisite technique.“
⏰ Morning person or night owl?
“Both. I peak early, crash mid-day, then somehow rally like it’s a comeback tour.“
🍸 Favorite drink?
“A well-made whiskey sour—balanced, fresh, and always a solid choice.”
Erikson, Thomas – Surrounded by Idiots
“A crash course in understanding people because not everyone thinks like you (and that’s the point).”
Greene, Robert – The 48 Laws of Power
“Sharp, unapologetic, and sometimes uncomfortable.”
Guillou, Jan – Evil
“Dark, raw, and brutally honest. A story that sticks with you and says a lot without saying it loud.”
The best partnerships don’t need babysitting.
If a deal constantly needs follow-up, reminders, or repairs it’s not a deal, it’s a drain. Good partners move in sync and add momentum, not friction.
