GiG’s SweepX Platform Goes Live for the First Time
Jovan I. • Last updated on 11 February 2025
Gaming Innovation Group (GIG), a Malta-based iGaming company, recently announced the launch of a social sweepstakes company in partnership with Primero, a casino company that operates goldcityrush.com. The new sweepstakes platform is called SweepX and will run as a dedicated gambling product under Primero’s online casino site.
How it Started:
SweepX was developed using GIG’s revolutionary technology, marking a major milestone for the GIG brand, whose commitment to being at the forefront of the iGaming industry’s growth has marked them as a top-leading firm. The launch of SweepX places GIG in the sweepstakes and social casino vertical for the first time.
SweepX was designed for the US; the casino was designed to meet the growing demand for sweepstakes casinos in the US gambling market and was launched with full compliance to US regulatory laws. SweepX features a dual wallet, allowing users to manage multiple accounts. Its prize redemption system and advanced AI-based content management systems make the sweepstakes casino one of the best. GIG’s SweepX adds a sweeps option to online casinos.
With SweepX, iGaming operators will be able to run sweepstakes on all of their online sites for users across the US, Europe, and other continents. SweepX features a proprietary sweepstakes game, an AI-powered gamification layer, and a sweepstake casino library promoted by GIG as one of the most comprehensive on the market.
A New Milestone for the Team:
The launch of the social sweepstakes casino technology marks a major milestone in GIG, signifying capacity to match up to modern trends and deliver in-demand products. GIG has launched more than ten brands with significant presence in different parts of the world, showing the company’s commitment to operational excellence.
With the social sweepstakes casino market valued at $5.6 billion, the sector has seen tremendous growth in the past few years. Current projections include a forecast by E&K stating that the current annual growth rate, which is at 43%, will reach $11.4 billion by 2025.
What Was Stated:
The Chief Executive Officer at GiG, Richard Carter, commented on the agency’s new achievement. According to the CEO, the launch of SweepX is a huge leap for the Gaming Innovation Group. Carter further added that the success of SweepX shows how the company has been able to leverage its core iGaming technology to provide social gaming solutions.
According to the GIG executive, SweepX adds another feather to the corporation’s hat, positioning them as a leader in the iGaming market. Speaking on reactions to the new product, Carter mentioned that since the announcement of the sweepstakes platform service was made last May, responses pouring in have been quite positive. The CEO concluded by reaffirming GIG’s commitment to providing the most entertaining and safe environments for players and casino operators.
As the first casino operator to partner with GIG and integrate SweepX, Primero is taking the front seats in the sweepstakes market. According to Barry Rutherford, Chief Executive Officer at Primero, GIG was a suitable software provider due to the company’s proven history of delivering world-class services. The CEO hopes that the new partnership will afford Primero the chance to sail into new waters and gain a bigger presence in the US and other iGaming markets.
Sources:
- MSI Sign. (2025, January 20). Update on partnership with Primero: GiG’s SweepX solution goes live in the US for the first time with leading sweepstakes operator. Nasdaq. https://view.news.eu.nasdaq.com/view?id=b033f844d1ce2a381acf496ac2b77c102&lang=en&src=listed
- Gaming Innovation Group. (2025, January 20). A new era for social sweepstakes casino technology as GiG’s SweepX platform launches online for the first time. https://www.gig.com/news/a-new-era-for-social-sweepstakes-casino-technology-as-gigs-sweepx-platform-launches-online-for-the-first-time/
